John Williams owns Rock Creek Pizza Firm in Sandy, Utah. He’s one in every of 10 pizzeria homeowners who might be collaborating in an expanded “Beer & Bull in Print” question-and-answer session we’ll be publishing in our September 2009 concern. 09.09.09 is coming — right here’s a small pattern of what the “Beer & Bull in Print” will supply.
PT: I do know 2008 was a tricky 12 months for many operators. How are issues going at Rock Creek?
JW: Enterprise was down by roughly 15 p.c for us in 2008. However now we have been on a gradual rise again in a optimistic course since March of 2009.
PT: Have you ever altered your promoting price range in ’09?
JW: We’ve got elevated it over final 12 months to get our message out to extra individuals and hold our present clients reminded that we’re nonetheless right here and hungry for his or her enterprise.
PT: What advertising and marketing medium has given you one of the best return?
JW: Advertising and marketing to our present buyer base and making direct contact with potential clients.
PT: What areas had been best so that you can tighten when issues bought powerful with the economic system?
JW: After all, we appeared intently at staffing ranges. We additionally re-negotiated our lease, switched to disposable wares and left our dishwasher lease.
PT: What’s your major concern heading into 2010?
JW: Maintaining our momentum going, reaching extra individuals and getting our present clients to come back in additional typically.
John Williams owns Rock Creek Pizza Firm in Sandy, Utah. He’s one in every of 10 pizzeria homeowners who might be collaborating in an expanded “Beer & Bull in Print” question-and-answer session we’ll be publishing in our September 2009 concern. 09.09.09 is coming — right here’s a small pattern of what the “Beer & Bull in Print” will supply.
PT: I do know 2008 was a tricky 12 months for many operators. How are issues going at Rock Creek?
JW: Enterprise was down by roughly 15 p.c for us in 2008. However now we have been on a gradual rise again in a optimistic course since March of 2009.
PT: Have you ever altered your promoting price range in ’09?
JW: We’ve got elevated it over final 12 months to get our message out to extra individuals and hold our present clients reminded that we’re nonetheless right here and hungry for his or her enterprise.
PT: What advertising and marketing medium has given you one of the best return?
JW: Advertising and marketing to our present buyer base and making direct contact with potential clients.
PT: What areas had been best so that you can tighten when issues bought powerful with the economic system?
JW: After all, we appeared intently at staffing ranges. We additionally re-negotiated our lease, switched to disposable wares and left our dishwasher lease.
PT: What’s your major concern heading into 2010?
JW: Maintaining our momentum going, reaching extra individuals and getting our present clients to come back in additional typically.
