Bear Silber co-owns Pizza Celebration, a one-store operation in Santa Clara, California. As soon as a Pizza Celebration buyer, Silber, age 26, is within the course of of shopping for the property from the couple that beforehand owned the pizzeria. At this level, they’re equal companions within the enterprise.
PT: What made you wish to purchase a pizzeria?
BS: I’ve at all times needed to do one thing within the culinary area. I’ve executed a whole lot of totally different jobs previously: I’ve tutored; I’ve been a P.E. coach, a plumber, a carpenter. I’ve executed advertising and marketing and Internet design. I used to be at some extent the place I needed to settle right into a profession. I’ve by no means been classically skilled and it was getting a little bit late for me to go to culinary faculty, so I seemed round at locations I may get entangled with with out having that coaching. I checked out ice cream parlors, delis, doughnut outlets and pizza parlors. I settled on pizza as a result of it has a household environment and you’ve got individuals sitting round for some time and hanging out in your pizzeria. In an ice cream parlor, they keep possibly quarter-hour after which depart.
PT: Have you ever made any modifications since shopping for in to Pizza Celebration final fall?
BS: I’ve made a whole lot of modifications. I got here in right here and redid the Site and brand. I needed to alter the identify, however it was already modified just a few years in the past and you’ll’t proceed to alter the identify on a regular basis. However Pizza Celebration does signify what we do. I additionally redid the menu, each the objects and the graphics.
PT: What objects did you add or drop from the menu?
BS: I dropped little or no, if something. However we added wraps and so they’re doing very effectively. We additionally added jalapeño poppers and root beer fl oats, and we’re going so as to add artisan pies quickly. We now have specialty pizzas, however I wish to take a three-tiered strategy and supply the common sausage and pepperoni pizzas, the specialties like veggie or BBQ rooster, after which have the artisan pizzas. I’ve been taking child steps and nonetheless have a methods to go, however day by day I attempt to perform a little one thing totally different.
PT: Why didn’t the poor financial system deter you from getting concerned in pizzeria possession?
BS: I had no thought about that. I obtained to the purpose in my life the place I didn’t have a profession and I actually needed to make one for myself. It was the correct time for me personally. I didn’t wish to wait two years till the financial system obtained higher. Take a look at McDonald’s. They’re doing nice proper now. Even on this financial system, somebody goes to do effectively.
PT: You’re actually into advertising and marketing by way of the social networking websites, aren’t you?
BS: Sure. I’m doing rather a lot with Yelp and Twitter. The day after the Tremendous Bowl, I obtained on Twitter and provided a free mini pizza to the primary one that got here into the pizzeria sporting a Steelers jersey. I’ve put up trivia questions and given the primary particular person to reply with the proper reply a small pizza issues like that. It’s not fairly driving in individuals but. I believe it’ll take a while to catch on. However, when you consider it, what number of hundreds of thousands of individuals are there on Fb? It’s gradual to come back round, however you’ll see individuals constructing on it an increasing number of. It’s enjoyable to get a dialogue began together with your clients.
Bear Silber co-owns Pizza Celebration, a one-store operation in Santa Clara, California. As soon as a Pizza Celebration buyer, Silber, age 26, is within the course of of shopping for the property from the couple that beforehand owned the pizzeria. At this level, they’re equal companions within the enterprise.
PT: What made you wish to purchase a pizzeria?
BS: I’ve at all times needed to do one thing within the culinary area. I’ve executed a whole lot of totally different jobs previously: I’ve tutored; I’ve been a P.E. coach, a plumber, a carpenter. I’ve executed advertising and marketing and Internet design. I used to be at some extent the place I needed to settle right into a profession. I’ve by no means been classically skilled and it was getting a little bit late for me to go to culinary faculty, so I seemed round at locations I may get entangled with with out having that coaching. I checked out ice cream parlors, delis, doughnut outlets and pizza parlors. I settled on pizza as a result of it has a household environment and you’ve got individuals sitting round for some time and hanging out in your pizzeria. In an ice cream parlor, they keep possibly quarter-hour after which depart.
PT: Have you ever made any modifications since shopping for in to Pizza Celebration final fall?
BS: I’ve made a whole lot of modifications. I got here in right here and redid the Site and brand. I needed to alter the identify, however it was already modified just a few years in the past and you’ll’t proceed to alter the identify on a regular basis. However Pizza Celebration does signify what we do. I additionally redid the menu, each the objects and the graphics.
PT: What objects did you add or drop from the menu?
BS: I dropped little or no, if something. However we added wraps and so they’re doing very effectively. We additionally added jalapeño poppers and root beer fl oats, and we’re going so as to add artisan pies quickly. We now have specialty pizzas, however I wish to take a three-tiered strategy and supply the common sausage and pepperoni pizzas, the specialties like veggie or BBQ rooster, after which have the artisan pizzas. I’ve been taking child steps and nonetheless have a methods to go, however day by day I attempt to perform a little one thing totally different.
PT: Why didn’t the poor financial system deter you from getting concerned in pizzeria possession?
BS: I had no thought about that. I obtained to the purpose in my life the place I didn’t have a profession and I actually needed to make one for myself. It was the correct time for me personally. I didn’t wish to wait two years till the financial system obtained higher. Take a look at McDonald’s. They’re doing nice proper now. Even on this financial system, somebody goes to do effectively.
PT: You’re actually into advertising and marketing by way of the social networking websites, aren’t you?
BS: Sure. I’m doing rather a lot with Yelp and Twitter. The day after the Tremendous Bowl, I obtained on Twitter and provided a free mini pizza to the primary one that got here into the pizzeria sporting a Steelers jersey. I’ve put up trivia questions and given the primary particular person to reply with the proper reply a small pizza issues like that. It’s not fairly driving in individuals but. I believe it’ll take a while to catch on. However, when you consider it, what number of hundreds of thousands of individuals are there on Fb? It’s gradual to come back round, however you’ll see individuals constructing on it an increasing number of. It’s enjoyable to get a dialogue began together with your clients.
