October has been formally acknowledged as Nationwide Pizza Month. Since its inception in 1984, it has been briefly featured now and again within the nationwide media. Yearly, Pizza Immediately offers it some ink. This yr, I suggest that our trade begin a celebration and public relations blitz. If we don’t rejoice our trade, who will? I do know we don’t want a lot prompting to start out a celebration, so let’s see how we will make subsequent month a winner.
October is an ideal month to jumpstart your PR and advertising technique into excessive gear. Holidays are over, and faculty is again in session. The climate is cooler, and households have gotten over the money fl ow crunch of the September “again to high school blues” (which comes with outfitting all the youngsters in new wardrobes, provides, and so forth). I’d suggest that each pizzeria operator within the nation get behind this consciousness marketing campaign. Your marketing campaign might use the next instruments to get the notice out to your space:
• Get a banner made for the entrance of your retailer.
• Headline it in your subsequent fl yer printing.
• Point out it on field toppers and door hangers.
• Change your marquee or changeable copy signal.
When you mix Nationwide Pizza Month with one other occasion, like Nationwide Fireplace Prevention Month, it is going to collect extra momentum. You’ll not get free public relations if the media or public thinks it’s a ploy to promote extra pizzas or promoting. Your celebration should embody some profit for the client. When you don’t reply the query, “What’s in it for me?” it could be perceived as self-serving. Listed here are some concepts I’ve efficiently used for consciousness and gross sales builders.
• Staff up with the native fi re division to do a smoke detector battery test and alternative test. That is so essential for seniors as a result of they’re very afraid of climbing up on a step stool or chair to service a detector. Any fi re division price their salt will soar on the probability of lending a hand. Simply cross-promote the concept and supply to assist fund the battery prices. This can be a good cross promotion with an area insurance coverage firm.
• October was my anniversary month. All month lengthy we held a weekly tremendous deal and topped off the month with Buyer Appreciation Evening. This was by far the very best single advertising occasion I ever did.
• Chances are you’ll need to tie the affair in with an worker bounce again certificates. Throughout the month of October, staff hand out half off any giant specialty pizza to misplaced and non prospects. Add this disclaimer: “One certificates per individual, legitimate solely throughout October.” To complete off the month, arrange a Halloween costume parade at your retailer. All dressed youngsters and chaperones get a free slice of pie from 6-7 pm. Would just a few items of sweet and a small present certificates even be so as? Think about if each single pizza place marketed Nationwide Pizza Month on a banner, poster, changeable copy signal, fl yer, box-topper or every other collateral piece for 5 weeks. The facility of 70,000 institutions is an enormous quantity.
October is true across the nook. Make your home the discuss of the city.
October has been formally acknowledged as Nationwide Pizza Month. Since its inception in 1984, it has been briefly featured now and again within the nationwide media. Yearly, Pizza Immediately offers it some ink. This yr, I suggest that our trade begin a celebration and public relations blitz. If we don’t rejoice our trade, who will? I do know we don’t want a lot prompting to start out a celebration, so let’s see how we will make subsequent month a winner.
October is an ideal month to jumpstart your PR and advertising technique into excessive gear. Holidays are over, and faculty is again in session. The climate is cooler, and households have gotten over the money fl ow crunch of the September “again to high school blues” (which comes with outfitting all the youngsters in new wardrobes, provides, and so forth). I’d suggest that each pizzeria operator within the nation get behind this consciousness marketing campaign. Your marketing campaign might use the next instruments to get the notice out to your space:
• Get a banner made for the entrance of your retailer.
• Headline it in your subsequent fl yer printing.
• Point out it on field toppers and door hangers.
• Change your marquee or changeable copy signal.
When you mix Nationwide Pizza Month with one other occasion, like Nationwide Fireplace Prevention Month, it is going to collect extra momentum. You’ll not get free public relations if the media or public thinks it’s a ploy to promote extra pizzas or promoting. Your celebration should embody some profit for the client. When you don’t reply the query, “What’s in it for me?” it could be perceived as self-serving. Listed here are some concepts I’ve efficiently used for consciousness and gross sales builders.
• Staff up with the native fi re division to do a smoke detector battery test and alternative test. That is so essential for seniors as a result of they’re very afraid of climbing up on a step stool or chair to service a detector. Any fi re division price their salt will soar on the probability of lending a hand. Simply cross-promote the concept and supply to assist fund the battery prices. This can be a good cross promotion with an area insurance coverage firm.
• October was my anniversary month. All month lengthy we held a weekly tremendous deal and topped off the month with Buyer Appreciation Evening. This was by far the very best single advertising occasion I ever did.
• Chances are you’ll need to tie the affair in with an worker bounce again certificates. Throughout the month of October, staff hand out half off any giant specialty pizza to misplaced and non prospects. Add this disclaimer: “One certificates per individual, legitimate solely throughout October.” To complete off the month, arrange a Halloween costume parade at your retailer. All dressed youngsters and chaperones get a free slice of pie from 6-7 pm. Would just a few items of sweet and a small present certificates even be so as? Think about if each single pizza place marketed Nationwide Pizza Month on a banner, poster, changeable copy signal, fl yer, box-topper or every other collateral piece for 5 weeks. The facility of 70,000 institutions is an enormous quantity.
October is true across the nook. Make your home the discuss of the city.
